Guerrilla Publicity - Rick Frishman
Code: 7012_20
Price: $9.95
MANY PEOPLE HAVE GREAT IDEAS, but never take the next step to turn those ideas into viable businesses. Perhaps they don't know what the next step is or discovered that the next step was more of a hurdle than a step. Well, this teleseminar will help you identify the next step and surmount the hurdles you encounter. It will teach you about publicity and give you concrete ways to publicize your product or service. Publicity is the most overlooked marketing tool, but it can be the least expensive, least risky, and most effective and easiest to use-when you understand it and how to use it.
Most people don't know the value of publicity to their businesses or how to implement it. Guerilla Publicity will show you the light.
What do we mean by guerrillas? In a nutshell, guerrillas are business operators who substitute time, energy, and imagination for money. Unlike traditional marketing, which is geared to big businesses, guerrilla marketing is targeted to operators of small businesses who have big dreams rather than big bank rolls. Guerrillas measure their performance on profits, not sales; they place primary importance on how many relationships they build, not how many dollars they take in. Guerilla entrepreneurs know the journey is the goal and they are not in a hurry.
Publicity is perfect for guerillas because:
Publicity provides the widest exposure for the fewest bucks - far less than advertising.
Publicity lets guerrillas tell their story in greater depth, which is crucial for new and unique enterprises.
Publicity gives guerrillas credibility sooner because unlike advertising, people believe information reported as news.
Publicity is ideal for the internet, which feeds on original content.
Publicity is the art of building favorable interest in your product or service. It's creating a buzz, an identity, name recognition, and getting your message across. Publicity is part of public relations.
PR isn't merely getting your name in the paper or appearing on radio or TV. It's about how you are perceived by others - how they see and react to you. It's about how you treat your clients, employees, and suppliers. It's how your receptionist answers the phone and how your staff represents you.
There is no such thing as private relations!
Rick Frishman, president of Planned Television Arts, since 1982 is the driving force behind PTA's exceptional growth. In 1993 PTA merged with Ruder*Finn and Rick serves as an Executive Vice President at Ruder*Finn. While supervising PTA's success, he has remained one of the most powerful and energetic publicists in the media industry.
Rick Frishman's success can be attributed to our special understanding of the media. His expertise is knowing where and how to place his client's message. Frishman's success can also be attributed to the rapport between his team and the decision makers in the press and electronic media. Each day Rick's team generates over 750 calls to editors and producers in the print, television and radio media at local, regional, national and international levels. These relationships provide us with quick responses to our clients' broad range of interests and concerns.
Rick has delivered more then 200 talks, seminars and workshops in the past 20 years with over 10,000 attendees. He has worked with over half of the Fortune 100 companies worldwide.
His seminars are fast-paced, informative, entertaining and enjoyable. Rick has a wonderful ability to customize each talk for his audience. He presents a series of branding workshops which have great ideas and strategies with a rare combination of fact, humor, insight and hard hitting practical concepts that audience members can apply immediately for better results.
Rick will demonstrate how to make quantum leaps in productivity and performance in your branding efforts.
Media Training
Dealing with the media
Public Relations
Publicity
Publishing (Traditional and Self)
Booking Talk show appearances
Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Mitch Albom, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.
Rick joined the company in 1976 after working as a producer at WOR-AM in New York City. He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications. Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association. He and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a Cockapoo named Rusty.
Rick is a regular contributor to Peter Montoya's Personal Branding Magazine and is the co-author of GUERRILLA MARKETING FOR WRITERS: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books 2000), and co-author of the national bestseller GUERRILLA PUBLICITY: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars with Jay Conrad Levinson and Jill Lublin (Adams Media Corp 2002).
Rick's new book NETWORKING MAGIC will be released by Adams Media in September of 2004. Rick can be reached at Planned TV Arts, 1110 Second Avenue, NY 10022 212 593 5845 frishmanr@plannedtvarts.com
www.plannedtvarts.com or www.rickfrishman.com
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