What They Don't Teach You in Sales 101 - Steven R. Drozdeck

Code: 7012_18
Price: $9.95

Steven Drozdeck is a dynamic speaker who offers useful, pragmatic, sales ideas that motivate listeners to move to higher levels of productivity.

After graduating college, Steve began his business career in 1974 as a stockbroker for Merrill Lynch. Here he helped his clients identify, define and achieve their financial goals.

In 1980, he joined the Merrill Lynch training department as a sales trainer. Over the next decade he trained over 20,000 new and experienced stock brokers for Merrill Lynch primarily in sales/marketing strategies, as well as how to "play the market" and effectively utilize all of the research tools available on Wall Street.

Between 1980 and 1990, he trained over 20,000 new and experienced Advisers for Merrill Lynch, developed much of Merrill's training program, became the manager of professional development for the firm, and developed the well-known market strategies course.

In 1990, Steve left ML to form his own training company. During the 90's, he trained an additional 40,000 financial professionals, co-authored 9 books on financial sales and management, and was a key figure in training programs at prominent establishments such as Prudential Securities, Bank of America, J.C. Bradford (now Paine Webber), Wells Fargo, CIBC-Wood Gundy (Canada), Vickars-Ballas (Singapore), Global Investment House (Kuwait) and numerous others.

Steve has been a keynote speaker or workshop leader at numerous industry conferences. Some of the major conferences include Charles Schwab, A.G. Edwards, Prudential Securities, Bank of America, Chase Securities, Merrill Lynch and many more.

As an author:

The MEGA PRODUCERS: Secrets of Financial Services Superstars to Lead You to the Top (Dearborn, 2003) The Trust Equation: Successful Financial Advisers Speak Out on Integrity, Client Relationships and the Wealth Management Process (Financial Forum Pub., 2003) The Broker's Edge: How to Sell Securities in Any Market (Simon and Schuster) Consultative Selling Techniques for Financial Professionals (Prentice Hall) (the first book on consultative selling in the financial services industry.) Managing Your Business for Success: A Guide for Financial Professionals (D&G Press) The Effective Manager: How to Be the Best in Financial Sales Management (Prentice Hall) Market Strategies (course) The Money Managers Universe (course)

In essence, he has been there and done that. He is familiar with industry best practices and can offer a wealth of productivity-enhancing ideas to all who tune in an listen!